Monthly Archives: November 2014

Christmas marketing 101

Christmas is an important time for consumers and businesses. It’s a time when people spend big, and businesses should prepare their marketing to make the most out of the festive period. Below are a few ideas worth considering. 1) Create … Continue reading

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Measuring marketing: why are you putting time, money and various other resources into your marketing, without assessing if it works or not?

Most businesses have a marketing function which takes care of their brand, communications, advertising, online activities and event planning, however many businesses fail to measure the effectiveness of all their marketing efforts, which leave me wondering, why are you putting … Continue reading

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Future-proof tactical and effective social media

Social media is a phenomenon which has changed the way we interact, with each other, with businesses and with brands. Yet some businesses are still not carrying out effective social media activity. Social media has changed the scope of the … Continue reading

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