If you are new to websites or SEO, you may find all of the advice you receive to be a little bit confusing. SEO is a simple practice, however to get results, it requires your time and effort. Below are five basic SEO practices to get you started. Follow these and you will be well on your way to making your site much more SEO friendly.
Before you start creating your content, it is important to know what your content should consist of and what keywords should be in your article. It is important when writing your content to include keywords, keyword stemming, watch out for synonyms and include more long tail phrases than short tail. Even if you think the words for your content are obvious, it is important to ensure that these are the words your potential customers are searching for. It would be worth doing some competitor analysis and trying out the Google Adwords keyword tool. The Google Adwords keyword tool is a great tool to search the keywords that are relevant to your business.
While it is important to create content with the right keywords, it is important to not overuse. You may think that using your keyword as often as possible will make your site easier to find but stuffing your page or site with keywords will lead to it being marked as ‘spam’.
A good balance is to mention your keyword phrase once every 50-100 words within your content as well as synonyms and in the title and description tag of the page. The title of your page or blog post should be original and it should be relevant to the content of the page. Search engines will initially search for the page title so including the primary keyword for your page is important. However, the page title should make sense and the keyword phrase should not be jammed multiple times into the title. The description of the page provides searchers with a preview of what to expect if they click into your page, it should be short, comprehensive and enticing to the reader, enough to make them click.
When you have different pages on your site, it is important to make sure that they are interlinked to each other with the use of anchor texts. These anchor texts should link pages that have a similar topic or are based upon the same keywords. It is important to ensure that the links are relevant and that these links are well maintained. When interlinking within your website, try to avoid using phrases such as click here.
Sitemaps and indexing
A sitemap is very important for your website, it illustrates the way pages are linked within your website and communicates this with search engines. Using a sitemap provides better visibility within search engines and is immediately updated as you make changes within your website. It is not possible to index the pages of your website in search engines such as Google, Bing and Yahoo if you do not have a sitemap built within your website.
MJA Marketing provide an effective SEO service, to find out more, please feel free to contact me on 07760 986 440 or fill out the contact form and I will call you at your earliest convenience.