Category Archives: Marketing Analytics

Marketing Analytics

Measuring marketing: why are you putting time, money and various other resources into your marketing, without assessing if it works or not?

Most businesses have a marketing function which takes care of their brand, communications, advertising, online activities and event planning, however many businesses fail to measure the effectiveness of all their marketing efforts, which leave me wondering, why are you putting … Continue reading

Posted in Marketing Analytics, Social Media, Uncategorized | Leave a comment