Category Archives: Marketing Strategy

Building effective marketing campaigns – Target audience & Segmentation

HAPPY JANUARY! I hope you enjoyed the holidays and you’ve returned to work fully revitalised and ready to hit the ground running. I bring to you my focus this month, which is ‘Target Audience’ I’ve chosen this topic to start … Continue reading

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Marketing Tip 4: Determine your target audience

  Day 4 of  ’30 days, 30 marketing tips’. Marketing Tip 4: Determine your target audience.    

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Marketing Tip 3: Collaborate – leverage your community

Day 3 of  ’30 days, 30 marketing tips’. Marketing Tip 3: Collaborate – leverage your community.

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Sell the benefits more than the product or service.

Marketing Tip 2: Sell the benefits more than the product or service

Day 2 of  ’30 days, 30 marketing tips’. Marketing Tip 2: Sell the benefits more than the product or service.

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Have an actionable marketing plan

Marketing Tip 1: Have an actionable marketing plan

Day 1 of  ’30 days, 30 marketing tips’. Marketing Tip 1: Have an actionable marketing plan 

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8 typical marketing mistakes and how to avoid them!

In order for any business to succeed, they must have the ability to attract new customers, while maintaining and satisfying existing customers. Every business has a different strategy in place for attracting new customers and maintaining existing ones, however many … Continue reading

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