Category Archives: Marketing Strategy

Digital Marketing Trends

It is important to be aware of the latest trends and developments in digital and content marketing – but how do you sift through all the information available and identify what will work for you? The good news is that … Continue reading

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Modern day marketing for new and small businesses

You no longer need to be a big business to win big contracts, it is becoming easier to land those lucrative deals. Winning Big Contracts Is Possible You might think that, as a small business, you should only pitch for … Continue reading

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Building effective marketing campaigns – Target audience & Segmentation

HAPPY JANUARY! I hope you enjoyed the holidays and you’ve returned to work fully revitalised and ready to hit the ground running. I bring to you my focus this month, which is ‘Target Audience’ I’ve chosen this topic to start … Continue reading

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Marketing Tip 4: Determine your target audience

  Day 4 of  ’30 days, 30 marketing tips’. Marketing Tip 4: Determine your target audience.    

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Marketing Tip 3: Collaborate – leverage your community

Day 3 of  ’30 days, 30 marketing tips’. Marketing Tip 3: Collaborate – leverage your community.

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Sell the benefits more than the product or service.

Marketing Tip 2: Sell the benefits more than the product or service

Day 2 of  ’30 days, 30 marketing tips’. Marketing Tip 2: Sell the benefits more than the product or service.

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