Category Archives: Marketing


Why businesses are increasingly taking up outsourced marketing services

It can be increasingly challenging, not only running your core business, but also working on marketing your business. Businesses need marketing strategies, to help find customers and connect with them in a meaningful way. But good strategies and the implementation … Continue reading

Posted in Freelance Marketing Consultant, Marketing | Leave a comment

Building effective marketing campaigns – Target audience & Segmentation

HAPPY JANUARY! I hope you enjoyed the holidays and you’ve returned to work fully revitalised and ready to hit the ground running. I bring to you my focus this month, which is ‘Target Audience’ I’ve chosen this topic to start … Continue reading

Posted in Marketing, Marketing Strategy | Leave a comment

Why Do Marketing? What can you achieve? What is your business missing?

I am passionate about marketing, not only because I love what I do but because I have seen the results of GOOD MARKETING. I’m keen to make sure that businesses acknowledge what marketing is, it’s benefits and subsequently carry it … Continue reading

Posted in Freelance Marketing Consultant, Marketing | Leave a comment

10 Actionable marketing tips for new and small businesses

When starting a new business or running a small business, it can be easy to get caught up in the day to day tasks associated with your business function whilst marketing takes a back seat. The problem with this is … Continue reading

Posted in Case Studies, Digital Marketing, Freelance Marketing Consultant, Graphic Design, Guest Blog, Logo Design, Marketing, Marketing Testimonials, PR (Public Relations), SEO (Search Engine Optimisation), Social Media, Uncategorized, Website Design | Leave a comment

8 typical marketing mistakes and how to avoid them!

In order for any business to succeed, they must have the ability to attract new customers, while maintaining and satisfying existing customers. Every business has a different strategy in place for attracting new customers and maintaining existing ones, however many … Continue reading

Posted in Marketing, Marketing Strategy, Uncategorized | Leave a comment

Christmas marketing 101

Christmas is an important time for consumers and businesses. It’s a time when people spend big, and businesses should prepare their marketing to make the most out of the festive period. Below are a few ideas worth considering. 1) Create … Continue reading

Posted in Marketing, Uncategorized | Leave a comment