Category Archives: Uncategorized

Modern day marketing for new and small businesses

You no longer need to be a big business to win big contracts, it is becoming easier to land those lucrative deals. Winning Big Contracts Is Possible You might think that, as a small business, you should only pitch for … Continue reading

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10 Actionable marketing tips for new and small businesses

When starting a new business or running a small business, it can be easy to get caught up in the day to day tasks associated with your business function whilst marketing takes a back seat. The problem with this is … Continue reading

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Marketing communications – why do it?

Every business faces the challenge of persuading a significant number of customers to choose their product or service. The success of a business is hinged on its ability to sell. Without marketing communications, how will your company’s message be delivered? … Continue reading

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8 typical marketing mistakes and how to avoid them!

In order for any business to succeed, they must have the ability to attract new customers, while maintaining and satisfying existing customers. Every business has a different strategy in place for attracting new customers and maintaining existing ones, however many … Continue reading

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Christmas marketing 101

Christmas is an important time for consumers and businesses. It’s a time when people spend big, and businesses should prepare their marketing to make the most out of the festive period. Below are a few ideas worth considering. 1) Create … Continue reading

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Measuring marketing: why are you putting time, money and various other resources into your marketing, without assessing if it works or not?

Most businesses have a marketing function which takes care of their brand, communications, advertising, online activities and event planning, however many businesses fail to measure the effectiveness of all their marketing efforts, which leave me wondering, why are you putting … Continue reading

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