Category Archives: Uncategorized

10 Actionable marketing tips for new and small businesses

When starting a new business or running a small business, it can be easy to get caught up in the day to day tasks associated with your business function whilst marketing takes a back seat. The problem with this is … Continue reading

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Marketing communications – why do it?

Every business faces the challenge of persuading a significant number of customers to choose their product or service. The success of a business is hinged on its ability to sell. Without marketing communications, how will your company’s message be delivered? … Continue reading

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8 typical marketing mistakes and how to avoid them!

In order for any business to succeed, they must have the ability to attract new customers, while maintaining and satisfying existing customers. Every business has a different strategy in place for attracting new customers and maintaining existing ones, however many … Continue reading

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Christmas marketing 101

Christmas is an important time for consumers and businesses. It’s a time when people spend big, and businesses should prepare their marketing to make the most out of the festive period. Below are a few ideas worth considering. 1) Create … Continue reading

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Measuring marketing: why are you putting time, money and various other resources into your marketing, without assessing if it works or not?

Most businesses have a marketing function which takes care of their brand, communications, advertising, online activities and event planning, however many businesses fail to measure the effectiveness of all their marketing efforts, which leave me wondering, why are you putting … Continue reading

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Future-proof tactical and effective social media

Social media is a phenomenon which has changed the way we interact, with each other, with businesses and with brands. Yet some businesses are still not carrying out effective social media activity. Social media has changed the scope of the … Continue reading

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