Has Digital Marketing become just “Marketing”?

Marketing departments across various industries are now depending on digital technology to help them carry out targeted marketing, understand their audience, manage content, reach market segments, conduct market research and carry out analytics.

As the dependency on digital continues to grow, it is likely that general marketers out there will need to update their skill set in order to be competitive within their market of operation.  General marketers will need to acquire technical knowledge.

These days most businesses carry out the following activities:

  • email marketing
  • SEO (search engine optimisation)
  • PPC (pay per click)
  • analytic analysis
  • affiliate marketing
  • content marketing
  • blog and article writing
  • social media marketing

and much more.

These activities are digital marketing activities but these days tend to be described as “marketing activities”. To carry them out successfully, a business needs highly skilled professional/s who understand all elements of digital marketing and how to carry it out effectively.

Do you have the team in house to carry out digital marketing successfully? If not, I can help. MJA Marketing Ltd can act as your digital marketing team, we are  highly experienced in the world of digital marketing  and constantly keep up to date with the latest practices.

To find out more about my marketing services call 07760 986440 or email me at getintouch@mjamarketing.co.uk.

 

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