Using SEO to drive customers to your site is an integral part of online business but the thing is, merely getting people to your site is not enough. There is a need to achieve sales from your ecommerce website and there are some simple tips that can make your site one that encourages customers to buy from it. Digital marketing and strong online SEO tactics are vital in bringing people to your site but to seal the deal, you have to offer more.
One of the most important things you can do is encourage reviews and gain feedback from your customers. There is a greater democracy in online retail these days and one or two words from customers will say a lot more about your business than thousands of words of your own promotion. Utilise social network sites and create forum or chat blocks on your site where customers can leave their opinions on your products, services or how you interact with them. If you deliver great customer service, make sure new customers know all about it.
Implementation of SEO
The look of your website can assist in bringing the right traffic to your website, through the use of video, images, testimonials and content you can help searchers locate you.
When using media on your website, do not forget to give them the appropriate title and have great descriptions.
Tools to assist your eCommerce website:
- Google merchant center
- Professional eBay store
- A professional eCommerce platform
Bringing potential customers to your eCommerce website is one thing, however even though you want to make the sale, inform customers that they can reliably return goods, what your delivery times are and what your policy on exchanging items are. Online sales provide a great deal of benefits over physical rental outlets but customers have to be sure that they will be treated fairly in this regard. Allocate space on your site to outlining how all of these elements are dealt with and customers will feel more confident in what you have to offer.
To make sales, you want to make the buying process as easy as possible for your customers so always bear this in mind when constructing your site.
MJA Marketing provide an effective eCommerce SEO service, to find out more, please feel free to contact me on 07760 986440 or fill out the contact form and I will call you at your earliest convenience.