Don’t Sleep On Your SEO

Search engine optimization

If you want your site to be successful, you need to make sure you are doing everything possible to optimize it for search engines.

This means you need to focus on your SEO strategy and take all the necessary steps to increase your chances of ranking high in search engine results pages. Asleep on your SEO? Here are some tips to help get your site back on track.

Basic SEO Areas That You Should Never Forget

You should never forget certain areas of Search engine optimization, no matter how experienced you become. These are the bread and butter of SEO; if you’re not nailing them, you will struggle to rank. Let’s look at some critical areas you should never forget about.

1.     Title Tags

Regarding Search Engine Optimization, the title tag can often be overlooked. However, these little bits of code carry much weight regarding rankings.

Title tags should accurately and briefly summarize the content on the page, using relevant keywords in an attention-grabbing way. Keeping these tags under 60 characters is essential – anything longer may get cut off in search results.

As you’re creating a title tag, ask yourself: would this entice someone to click on my page? Would it accurately inform them about what they’ll find on the page? If not, it’s time for a rewrite. Don’t forget about your title tags – they might make all the difference in your SEO efforts.

2.     Meta Descriptions

Everyone wants to focus on flashy, high-ranking keywords and backlinks regarding SEO strategy. But don’t let the simplicity fool you – meta descriptions are a basic yet essential component of any successful SEO plan.

They may not immediately impact your search engine rankings, but they are crucial in attracting click-throughs from potential customers. In other words, a well-written meta-description can be the deciding factor for someone scrolling through search results.

So before hitting that publish button, take a few extra minutes to hone in on those meta descriptions and ensure they’re as compelling as possible.

Remember: you never get a second chance to make a first impression, which also rings true for your website’s meta description. Don’t let this often-overlooked aspect of SEO slip through the cracks – your online presence will thank you for it.

3.     Internal Linking

When it comes to search engine optimization, there’s always something new to learn and stay on top of. However, there are a few basics that should never be forgotten – and internal linking is one of them.

Why is it so important? It helps search engines crawl and index your website more efficiently. It also helps provide context for your pages’ content and boost your overall rankings.

But perhaps most importantly, internal linking keeps visitors on your site longer as they navigate related pages and posts.

So next time you’re knee-deep in the latest SEO trends, don’t forget to take a step back and give some love to that often overlooked but oh-so-important technique: internal linking.

Wrapping Up

There are many aspects to SEO, which can sometimes be overwhelming. However, by keeping the essential SEO areas in mind, you can set yourself up for success.

If you need help getting started with SEO or want to learn more about how to improve your ranking, contact MJA Marketing. Our team of experts will help you develop a solid SEO strategy that gets results.