When people talk about digital marketing in Google, they are usually talking about the different ways a business can become visible when potential customers use Google’s services.

This can include organic search results, paid advertising, local results, Google Business Profile and other search experiences. Understanding the difference between these channels is important.

Organic Google Search

Organic search results are the unpaid listings that appear because Google’s systems consider them relevant to a search.

SEO aims to improve your website’s visibility in these results. You do not pay Google every time someone clicks an organic result, but businesses often invest in SEO, content and website improvements.

Google Ads

Google Ads is different. Businesses can pay to advertise for selected searches and audiences. This can provide immediate visibility, but the business pays for advertising interactions according to the campaign setup.

Paid search can be particularly useful when a business wants to target high-intent searches quickly.

Want to discuss your website and marketing? You can reach out casually via WhatsApp, call 07444070016, email getintouch@matketingbymja.co.uk or book a meeting in my diary: https://calendly.com/mjamarketing/30

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Google Business Profile and Local Search

For local businesses, Google Business Profile can be an important part of digital marketing in Google. When someone searches for a local service, Google may display businesses, maps, reviews and other information.

Your local presence therefore needs to be considered alongside your website.

SEO or Google Ads?

It does not always have to be one or the other. SEO can provide longer-term organic visibility. Google Ads can provide paid visibility when you need it.

Some businesses use both. The right approach depends on your objectives, competition, budget and customers.

Content and Google

Content can support visibility by answering questions potential customers search for. A business selling a complex service could create useful guides explaining what the service involves, what customers should consider, common mistakes, costs, comparisons and frequently asked questions.

Measuring Google Marketing

Do not focus only on impressions or clicks. Consider enquiries, leads, sales, conversion rates, cost per lead and organic visibility.

The real question is whether digital marketing in Google is contributing to your business objectives.

Get in Touch

I have worked in digital marketing for more than 17 years, helping businesses understand how different online channels can work together. If you want to discuss your Google visibility, get in touch.

WhatsApp: Chat with us | Phone: 07444070016 | Email: getintouch@matketingbymja.co.uk

Book a meeting: https://calendly.com/mjamarketing/30

Frequently Asked Questions

What is digital marketing in Google?

It refers to marketing activities that help businesses become visible through Google, including SEO, Google Ads and local search.

Is Google Ads the same as SEO?

No. Google Ads is paid advertising, while SEO focuses on organic search visibility.

Does SEO cost money?

Although organic clicks are not purchased in the same way as ads, businesses often invest in SEO work, content and website improvements.

Should I use Google Ads or SEO?

Many businesses benefit from using both, depending on their goals and budget.

Can Google generate leads for my business?

Yes. Organic search, paid advertising and local search can all contribute to generating relevant leads.