Google is always developing its algorithms. Google does this to ensure that it is presenting the most current, relevant and secure pages for its users. Every year algorithms successfully establish many more accurate updates per year.
For you to stay ahead of your competitors with the SEO best practices, you’ll need to the appropriate knowledge on current Google algorithms. This will help you improve your rankings and understand every reason behind performance shifts.
Page Experience Update for Desktop 2022
Google has begun it’s roll out of the page experience update for desktop web pages and desktop search. The completion of this roll out will take place by March-end, 2022.
This update will consist of all present signals on the mobile version of the page experience update and outside pf the page requiring to be more mobile friendly. Google has announced that they will be considering all page experience factors for mobile except mobile friendliness.
Specific factors Google will consider:
- Largest Contentful Paint (LCP)
- Cumulative Layout Shift (CLS)
- First Input Delay
- HTTPS Security
- Absence of Intrusive Interstitials
- Mobile Friendliness
What is Page Experience?
Google has a detailed developer document on the page experience criteria. Metrics are there to help understand how users recognise the experience of a specific webpage in terms of page loading time, mobile-friendliness, HTTP protocol, presence of intrusive ads, etc.
The page experience includes a variety of existing Google search ranking factors, such as the mobile-friendly update, HTTP ranking boost, page speed update, and intrusive interstitials penalty.
Drastic changes are not to be expected from this new Google update. In their own words, “While this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account… Given this, sites generally should not expect drastic changes.”