What’s New with SEO – May 2024

SEO update May 2024

When it comes to SEO, change is the only constant. What works today might not work tomorrow, and worst of all, you could even be penalised for outdated practices. Staying ahead of the curve is crucial for maintaining and improving your search engine rankings. Between December 2023 and May 2024, several key developments have emerged that you need to know about. Here’s the latest in SEO trends and updates, some of which you can implement yourself.

1. Core Web Vitals: The Next Level

Google’s emphasis on Core Web Vitals continues to grow. These metrics, which focus on user experience aspects such as loading speed, interactivity, and visual stability, have become even more critical. As of early 2024, Google’s algorithm updates have started giving more weight to these factors. Websites that optimise their Core Web Vitals are seeing better rankings and improved user engagement. Tools like Google PageSpeed Insights and Lighthouse can help you analyse and improve your site’s performance in these areas.

2. AI-Generated Content: A Double-Edged Sword

The use of AI-generated content has surged, thanks to advancements in AI technology. While AI can help produce large volumes of content quickly, Google has been cracking down on low-quality, AI-generated content. The key is to use AI as a tool for efficiency while ensuring the content is original, valuable, and well-crafted. Human oversight is essential to maintain quality and avoid penalties.

3. E-A-T: Expertise, Authoritativeness, Trustworthiness

Google’s E-A-T principles have become even more critical in determining rankings. This means your content needs to demonstrate expertise, authoritativeness, and trustworthiness. Enhancing author bios, securing quality backlinks, and ensuring your content is accurate and well-researched can help improve your E-A-T score. For businesses, showcasing testimonials, case studies, and professional credentials can boost credibility.

4. Voice Search Optimisation

Voice search continues to rise in popularity, and optimising for it is more important than ever. This involves focusing on natural language and long-tail keywords, as people tend to speak differently than they type. Ensuring your content answers specific questions clearly and concisely can help you capture voice search traffic. Structured data and schema markup also play a significant role in enhancing voice search optimisation.

5. Local SEO: More Personalised Results

Local SEO has seen significant updates, with Google focusing on providing more personalised and relevant local search results. Businesses should ensure their Google My Business profiles are up-to-date and fully optimised. Customer reviews and local backlinks are more influential in local rankings. Additionally, creating locally relevant content can help attract nearby customers.

6. Mobile-First Indexing

Google’s shift to mobile-first indexing is now complete, meaning the mobile version of your website is the primary consideration for ranking. Ensuring your site is fully responsive, loads quickly on mobile devices, and offers an excellent user experience on smaller screens is crucial. Testing your site’s mobile performance and making necessary adjustments can prevent ranking drops.

7. Content Quality Over Quantity

There’s a growing emphasis on content quality over quantity. Google’s recent updates favour in-depth, well-researched content that provides real value to users. Thin content or pages with little information are more likely to be penalised. Focus on creating comprehensive, authoritative content that addresses your audience’s needs and questions thoroughly.

8. Visual and Video Search

The importance of visual and video search is on the rise. Optimising images and videos for search engines, using relevant tags, and providing detailed descriptions can improve your visibility in search results. Platforms like Google Lens and YouTube are becoming crucial for attracting organic traffic. High-quality visuals and engaging video content can significantly enhance your SEO strategy.

Staying Ahead

The SEO landscape is always evolving. Staying informed and adapting to these changes is vital for maintaining your competitive edge. Implementing these latest SEO trends can help you improve your rankings and attract more organic traffic.

Need help with your SEO? Get in touch on 07444 070 016, email getintouch@marketingbymja.co.uk, or book a meeting to chat here. Let’s ensure your SEO strategy is up-to-date and driving the results your business deserves.