Why being active on Social Media is important for your business marketing

What is Social Media Marketing?

Social media marketing refers to the websites and apps designed to allow people to share content quickly and efficiently online. It’s quickly becoming one of the most important aspects of digital marketing, helping businesses to help reach millions of customers worldwide. The most popular social media platforms are Facebook, Instagram and Twitter.

Benefits of social media marketing

Improve brand awareness
Using social media can significantly increase your brand recognition. By spending only a few hours per week, over 91% marketers claim that using social media marketing increases their brand visibility and user experience.

Cost effective
In most cases, signing up for almost all social networking platforms is free. In addition to this, by investing a little money in paid promotions, you can significantly increase your conversion rates and reach a wider audience with your content.

Engaging with customers
Communication and engagement are very important aspects of Social Media. Engaging with customers is one of the most important ways to win their attention and convey your brand message.

Marketplace awareness
One of the best ways to find the needs and wants of your customers – instead of directly communicating with them, is by observing the activities on your profile. You can see customers’ interest and opinions that you might not have known if you didn’t have a social media presence.

Brand authority
When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds. You look legitimate and ultimately gain their trust.

5 tips for effective social media marketing

  • Define a clear objective
  • Define your target audience
  • Pick the right platform
  • Produce quality content
  • Manage and evaluate progress


Do you need a Freelance social media marketer to provide you with social media marketing services, then look no further than MJA Marketing.

Give me a call on +44 (0)7444 070 016 or email me at mj@marketingbymja.co.uk. I’m always happy to help!